The bottom line is very important -- but it's the top line that brings growth to the company and breathing room to enact changes that improve products, production, quality and the customer's buying experience. By skipping too quickly to the bottom line, you bypass many opportunities to improve your business -- starting with the top line. Let's define the top line as solid, actionable orders than will translate into revenue. Above the top line is the sales funnel -- opportunities that are in various stages of maturity and validity. Obviously, the goal is to get as many of the opportunities as possible to meet all the criteria necessary to move them through to the bottom of the funnel.
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Many marketers believe in improving the business bottomline by focusing on the topline growth. By topline growth I mean, increasing the website traffic, increasing sales, brand mentions etc. But this is sub-optimal way of improving the business bottomline. Business bottomline is more about controlling the cost than increasing traffic and sales. To improve your business bottomline, you should really be focusing on the bottomline growth.
Explaination of top-line and bottom-line in a very simple language and in simple examples as well as clarify the difference between the two. If you watch business news channel, you may have heard the term top line and bottom line and if you read the definition of those terms they sound very complex to understand. Today I will try to explain top-line and bottom-line in a very simple language and simple examples as well as clarify the difference between them. Amount received from the sale of products or services before the expenses. Is also referred to as Gross sales.